Not a coach who
never led.
I spent over two decades inside some of the most demanding organizations in AdTech and tech. DoubleClick. Google. Twitter’s MoPub. Criteo. Oracle Advertising. I built teams, ran partnerships, drove revenue, and navigated the kind of organizational complexity that can’t be taught in a classroom.
I loved it. I was good at it. And eventually, I realized the work I found most meaningful wasn’t the strategy decks or the quarterly targets. It was the people — the executive who needed someone to think alongside, not just report to.
So I made a deliberate choice. I became a founding coach at The Forem, earned my iPEC certification, became an ELI Practitioner, and added a Human-Centered AI Leadership certification because the leaders I work with are navigating a world where that fluency matters.
My clients are founders, C-suite leaders, and senior operators. They need a thinking partner who has been in their rooms, who can tell the difference between a real obstacle and a story they’re telling themselves, and who won’t let them off the hook. That’s what I do.